branding • design • web
Project Details// Dr. Sarah Marshall, ND, is a naturopathic doctor, intuitive health coach, author and international speaker. Sarah had a vision to create a health coaching and consulting business to empower women business owners and organization leaders to heal their bodies and Live Ultimate Health so they can get back to helping transform their communities and the world.
She had worked with designers before and each time the results were not quite what she was looking to achieve. She wasn’t sure how to combine the coaching with the health and wellness and how to build a team around it.
LAYING THE FOUNDATION
We started defining her goals, her passion, and her why. We uncovered her ideal target audience as both a client and a practitioner.
We then worked together to define her services by creating compelling packages that speak to her audience, and brainstorming visuals to enhance her personality and passion and to communicate her mission. Together, we created a brand that communicates how beautiful a balanced healthy lifestyle can be.
The website came together as the place to tell the story behind the brand, the mission of JourneyLust, and the vision that Sarah originally had in mind. The result, a luxurious, adventurous, and balanced lifestyle brand. View the finished site here.
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