consulting • branding • web
Project Details// This dynamic Mother/Daughter duo offer wedding and event planning services for the busy bride who wants her vision executed beautifully on her big day. They contacted me to help them re-fresh their brand and play bigger in their industry to attract brides with bigger budgets. Their goals were to play bigger, make their brand more cohesive and more true to them and to attract the clients of their dreams.
LAYING THE FOUNDATION
We started by digging into her brand foundation by defining their goals and the vision behind their brand, discussing and defining their dream clients, polishing and packaging their service offerings to focus on value (not price based, but as in the experience they offer their clients), worked on streamlining their messaging and package delivery within their sales presentations and finally, brainstorming visuals to enhance their style and personalities.
Kristin, Dotti, and I worked closely together to define their design elements to create the perfect experience-based presense for them. They wanted to focus on telling a story and painting the perfect picture for their potential clients of the services that they provide and the attention-to-detail that they are known for within the industry.
The website and photography that came together added icing on the cupcakes to tell their story of experience, detail and a stress-free experience for their brides and that matches their unique style and personlity beautifully. View the finished site here.
website + photography//
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