Are you struggling to decide on what path to take in your brand/business? If so, you are NOT ALONE!!

Having multi-passions goes hand-in-hand with being an entrepreneur – especially when you’re just getting started. Having different things that you’re interested in, that you love doing is normal and it’s okay to be where you are.

Most of my private clients and group coaching clients come to me saying things like,

“I feel like I’m a hot mess”

“I’m embarrassed because I am all over the place”

“I come across like I don’t know what I’m doing” and,

“How do I create something cohesive or how do I combine, or do I have to combine more than one thing into one thing.”

Gahhh!!!! Is this you?

Do you feel this way too?

Let me tell you, you are not alone and just because you don’t yet have clarity, does NOT mean that you don’t know what you’re doing. So, you can scratch that off the list as an option my friend because it doesn’t mean that you’re not good at what you do.

Congratulations! It means that you’re normal and it’s just a matter of going through the process to find your way.

Clarity comes through engagement – Not thought.”  – Marie Forleo

BREAK OUT OF INDECISION

The best thing that you can do to get yourself out of indecision is to take action.

Any action. 

When you do you’ll start getting the engagement (feedback) that you need to start finding your way and help you make a decision on what you should focus on.

The more action you take, the more you’ll start receiving questions and more and more people will engage but that only comes from taking action. As you do, you’ll want to pay attention to the feedback, the questions, the comments, et cetera that come from any one topic that you share because this is where you’ll find your indicator on what you need to put more attention and effort into.

You’ll notice that feeling in your gut and the little voice inside that gets you really excited and sets your soul on fire and has you start thinking to yourself, “yeah, this is working, and I love when people ask me questions because I love sharing and pouring into them.”

That’s the voice that if you listen gives you the validation that you are on the right track and that this is what you have to focus on and narrow down more because your audience is engaged, and they want more. So, you want to pay attention to those signs and triggers and watch for the questions, comments and feedback from your audience that you receive in return.

Know that the only way to do that, is to take action and get yourself out there telling your stories, sharing your message, giving tips and ideas, and everything around your passions because that action will bring you the clarity that you are seeking.

I love to teach my clients and student this; your audience will ALWAYS tell you what they want and need from you the more information you share with them because natural curiosity will inspire your audience to want to know more about what you are doing and how are you doing it.

But the only way to do that is to show up, get yourself out there so that they can start getting more exposure and seeing you more and more.

WHERE DO I START?

So, you may be wondering, “what do I do first or, where do I start?  

First, start by thinking of and answering these two questions.

  1. Make a short list of your passions that you could pursue as an interest. When you look at your list ask yourself this; In 10 years, will you regret not doing this and not taking action on it?

How would you feel knowing that you have the opportunity to move forward or become the expert in one of your passions, but you didn’t take action on it and you didn’t do it? How would that make you feel? Would you be surprised? Would you be sad? Would you feel regret? If the answer to any of those is “yes”, then that’s where you need to start.

  1. Now, if it’s a yes to multiple of those things, then you need to ask yourself this second question, what do you want to be known for?

What do you want people to say about you or about their experience working with you? What do you want people to come to you for and use those questions to narrow down what you’re most passionate about?

If you need to, assign rankings to your list and start with your highest-ranking item and begin taking action on it because the engagement is what you need, and feedback is what you’re looking for in order to fine-tune your focus.

 

THE ONE THING

Think about this.

We all have people that we follow online, whom we admire and that we love watching. If you think about those people, you just run a list through your head, top of mine who comes to your mind?

What are they known for?

Most are known for one thing and they are the go to expert in that one area, for that one thing.

That doesn’t mean they don’t have other passions, interests or enjoy talking about other things they enjoy in their lives. It means that every conversation that they have online, everything that they put out there for their audience to see and the actions that they are taking are primarily around the thing that they’re known for.

Here’s what I mean.

Let’s use my fav gal, Amy Porterfield as an example.

To know Amy, is to know that she has multiple passions outside of her expertise as an online marketing expert and trainer and talks of them freely.

She loves her pup, she enjoys weekend getaways and she’s passionate about her health and works at maintaining a healthy lifestyle.

When Amy shares her passions, she does so in a way that ties into the work that she does, the program that she’s launching, or the breaks that she’s taking to either get inspired or create something new.

It all ties back into her one thing that she’s known for – her expertise.

 

NARROWING DOWN

 

Bottom line, narrowing down and staying focused also directly impacts your bottom line when you stay focusing on your one thing.

The more streamlined you are, the more focused and dialed in, the easier it is for your audience to decide that you are the person they’ve been looking for and you are the person that they need to take in order to help them on their journey.

Okay?

So, when you narrow down to your one and put all your attention into that one effort and you are consistently put effort into this one thing, that’s when you’re setting yourself up for the opportunity to be successful and impactful in your own way.

As a bonus, you’ll also see a huge boost in your confidence as well because when you think about it, the more feedback and engagement that you receive from your efforts, the more excited you will be, energized you will feel and confident in your message and delivery.

If you ask me, there’s no better way to build your confidence than to have it validated by an engaged audience.

Let’s talk about how to narrow down and fine-tuning your different passions when you’re just getting started. The ‘how’ is in being more intentional about how you talk about your different passions or bring them into the story that you’re telling so that they intentionally feel like they fit into the picture or story.

When we’re building a brand bottom line, you’re building yourself as well because no matter your service, the product you sell or the company you work for, people buy from you.

THE BIG PICTURE

 

So, when you’re telling a story around your passions, you want to make sure that you always tie them back to the big picture – your main passion or the main product or service that you offer.

Here’s an example;

Let’s say that you work for a network marketing company and that network marketing company is in the health and wellness industry. In effort to keeping things tied back to the big picture, you can talk about your personal health and wellness routine, a daily practice that you’ve created, a mantra or a message that you’ve shared over and over as to why you’re doing passionate about what you do, how you’ve helped others or the impact that it’s had on your life.

All while keeping things tied back to the big picture.

Where you share your story, and it can be any platform or context of choice however, you’ll pick one passion as the focus of your story. In this example, let’s take your morning routine.

You take your vitamins or supplements or do your shakes or whatever action you do in your routine and you share it with your audience. While you do, you talk about the why behind what you’re doing and why it’s important or the impact on your life.

If you notice, the conversation is streamlined around the why behind your product, the why behind your lifestyle, the why behind it works and also combines some of your passions however, now streamlined into a strategic conversation.

You always want to tell a story, share a post on how your passion fit into the big picture or as part of that big picture so that people know how to take action and move forward. Over time, you’ll be able to fine tune your message and better tweak your offers.

When you’re tying in your passions to the big picture and start building your confidence through engagement, you’ll start to feel more in harmony and less like a hot mess because there is consistency and cohesion in story and messaging.

The more you take action, the more you share stores and put your message out there so that you can test and fine tune it and encourage people to engage in the conversation, over time, you will get better, feel more confident and improve over time.

So, if this is something that you’re struggling with, you’ll want to check out my new program Simple Social Brand.

 

SIMPLE SOCIAL BRAND

 

This program is intentionally designed to help you find the clarity that you’re looking for, to fine tune those many passions that we all have and create a super simple strategy for taking action in making an impact.

You’ll learn how to get the engagement from your stories and posts that will build your confidence and ultimately build your impact and income, all while keep all of your passions in place as well.

Just in a streamlined and strategic manner.

Happy brand-building!

Kristie Keever

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