Sharon Smith-Akinsanya is the owner and founder of the Rae Mackenzie Group, a diversity, equity, and inclusion strategy & marketing firm. Sharon and her team wanted a strategy to create cohesion amongst her family of brands, uplevel the overall visual strategy, and elevate the company’s strategic positioning in the marketplace.

Here are a few things we accomplished together:

Created an umbrella brand strategy for the core brand.
Defined the foundational brand strategy for each brand segment by defining the audience, offers, and core brand message
Defined the customer journey and created a “wow” experience for every client touchpoint
Established the brand niche and market segmentation
Provided creative direction and visual brand strategy for an upleveled and cohesive brand design

We upleveled the brand’s social presence by shifting the core story and visuals to speak directly to and attract the ideal target audience and convert into clients and customers
We worked to define the social media content strategy, established brand story pillars and provided coaching on content development
We defined the overall business strategy and identifited multiple revenue streams that were aligned to the core offer