Are you struggling to decide on what path to take in your brand/business? If so, you are NOT ALONE!!

Having multi-passions goes hand-in-hand with being an entrepreneur – especially when you’re just getting started. 

Having a variety of things that you’re interested in and that you love doing is normal. It’s okay to have multiple interests

The things I most commonly hear from my clients and students are…

• “I feel like I’m a hot mess”
• “I’m embarrassed because I feel like I am all over the place”
• “I come across like I don’t know what I’m doing” and,
• “How do I create something cohesive”
• or “How do I combine multiple interests into one that makes sense?”

Can you relate and have you ever felt this way too?

Let me tell you, you are not alone! Just because you don’t yet have clarity, does NOT mean that you don’t know what you’re doing. It also certainly does not mean that you’re not good at what you do.

What does it mean?

Congratulations! It means that you’re normal and it’s just a matter of going through the process to find your way.

“Clarity comes through engagement – Not thought.” 

Marie Forleo

BREAK OUT OF INDECISION

The best thing that you can do to get yourself out of indecision is to take action.

Any action. 

The more action you take, the more engagement (feedback) you’ll receive along the way. This feedback is what you need to find clarity on what you should focus on.

The more action you take, the more feedback you’ll recieve. That only comes as a result of taking action.

Pay attention to the feedback, questions, and comments you receive along the way. This is where you’ll find your clues on which area or topic you need to put more attention into.

Excitement starts to build inside the more that people engage and interact with you.

Pay close attention to the feedback tha tyou recieve from your audience along the way. If you listen closely, this will give you validation that you are on the right track and your content is resonating.

Start by telling your stories and sharing your message. Provide helpful tips and ideas along the way.

I love to teach my clients and students this; your audience will ALWAYS tell you what they want and need from you. Curiosity is a natural reaction. The more you share with your audience, the more they will naturally want to know.

Your audience will ALWAYS tell you what they want and need from you

Kristie Keever

You have to get yourself out there so that you can get more exposure and feedback.

WHERE DO I START?

So, you may be wondering, “what do I do first or, where do I start?  

First, start by thinking of and answering these two questions.

Question #1 – Make a shortlist of your passions that you could pursue as an interest. When you look at your list ask yourself this; In 10 years, will you regret not doing this and not taking action on it?

Imagine how it would feel knowing that you have the opportunity to become the go-to expert but didnt’ take action. What would that feel like five years from now?

Would you feel…

• remorse?
• sadness?
• or regret?

If the answer to any of those is “yes”, then the choice to start today is yours now.

Question #2 – What do you want to be known for?

What do you want people to say about you or about their experience working with you? What do you want people to come to you for? Use the answers to those questions to help narrow down things that you’re most passionate about.

Assign rankings to your list and start with your highest-ranking item. Start taking action on each item on your list in order of your ranking. The more action you take, the quicker you will be able to fine-tune your focus.

YOUR ONE THING

Think about this.

We all have people that we follow online, whom we admire and that we love watching.

Who comes to mind for you?
What are they known for?

Most are known for one thing, and they are the go-to expert in that one area, for that one thing.

That doesn’t mean they don’t have other passions, interests or enjoy talking about other things they enjoy in their lives. It means that every conversation that they have online, everything that they share with their audience is primarily focued around the thing that they are best known for.

Here’s what I mean.

Let’s use my favorite gal, Amy Porterfield as an example.

To know Amy, is to know that she has multiple passions outside of her expertise as an online marketing expert.

When Amy shares her passions, she does so in a way that ties in her mission in some way.

All of her content ties back to the one thing that she’s best known for – her expertise as an online marketing and digital course expert.

NARROWING DOWN

Narrowing down and staying focused on your one thing also has a direct impact on your bottom line.

The more streamlined you are, the easier it is for your audience to make the decision that you are the person that can help them on their journey.

Make sense?

When you focus on one thing and and put all your attention into that one effort, you create massive opportunity to be successful.

As a bonus, you’ll also see a huge boost in your confidence! The more feedback you receive from your efforts, the more excited and energized you will feel. As a result, your confidence in your message and delivery will grow.

There’s no better way to build your confidence than to have it validated by an engaged audience.

Let’s talk about how to narrow down and fine-tuning your different passions when you’re just getting started. Start by being more intentional with how you bring your passions into the story. Be sure that they feel like they fit into the picture or story authentically.

People will buy from you based off of how much they know, like and trust you overall.

THE BIG PICTURE

When you tell a story around your passions, be sure to tie them back to your big picture. That big picture being your main passion or the main product or service that you offer.

Here’s an example;

Let’s say that you work for a network marketing company in the health and wellness industry. An easy way to tie your story into your big picture is to share your personal health and wellness routine. You could also share daily practice that you’ve created, a mantra or a message that you like. Or even share how you’ve helped others on their health and wellness journey as well.

See how everything ties back to the big picture?

Here’s another example.

Let’s say you share your morning routine. In your routine you take your daily vitamins and supplements, make your share and other steps to your process. While you walk thorugh your morning routine, talk about the impact your routine has had on your life.

Sharing content in this manner streamlines your content into a strategic conversation.

You always want to tell stories.

Over time, you’ll be able to fine-tune your message and better tweak your offers.

When you tie your passions into your big picture, you’ll start building confidence along with your engagement.

Over time, you’ll feel less like a hot mess and more aligned thanks to the consistency and cohesion in your messaging.

Not sure where to start and need help with your brand story? Check out my Brand Story Confidence mini-course and you’ll master sharing and telling your story with confidence, quickly.

The most important thing to remember is that clarity comes from action. If you find yourself feeling overwhelmed, take a moment and ask yourself this, “what is the best next move that I can take now?” and just focus on that one thing.

Until next time,
Happy brand-building,

Kristie